Friday, July 24, 2015

Making It Happen at the Bank

Forbes magazine has taken a keen interest in the Grateful Dead and their enterprise over the years, but Fare Thee Well takes the cake. Why? It probably has something to do with the $52 million in ticket sales, plus the largest pay-per-view audience (400,000 viewers) for a musical event ever. As the Forbes article notes, that turnout dwarfs the second biggest PPV musical event, a Backstreet Boys concert that drew 150,000 paying viewers.

That's serious coin, but consider this other fact: Last night, while attending a Willie Nelson & Alison Krauss concert at the Greek Theatre, I noticed Phil and Jill Lesh strolling to their seats in the section next to ours. No one made any sort of fuss, and they were buttonholed by friends only when they headed backstage during intermission. It's hard to imagine another musician who helps generate that much revenue moving as freely through a crowd as Phil.

Those two facts--record-breaking rock concerts and no fuss over the musicians--don't seem to go together, but I'm glad they do.

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