The Grateful Dead: Captains of Industry
I had the pleasure of meeting Barry Barnes at the American Culture Association meeting in San Antonio this year. Fanatical readers of this blog will recall that I attended a dozen or so academic panels devoted to the Grateful Dead, and Barry was one of the speakers. He's a business professor, and he has a new book out: Everything I Know About Business I Learned from the Grateful Dead. Check out the Boston Globe article here.
This book wasn't an easy road for Barry. After he presented his book idea at a previous meeting, two marketing guys rushed out a similar title, Marketing Lessons from the Grateful Dead. That book received some attention at the Atlantic and elsewhere. But Barry's good standing in the Deadhead community helped him land a deal at Grand Central Publishing, a very respectable division of the Hachette Book Group that's helping him get the word out. Kudos to Barry!
Labels: Grateful Dead